Below you'll find a list of all posts that have been tagged as “Retail Signage”
The Client Knowing that we named ourselves Starfish, you might guess that we are drawn to nature and the beauty that surrounds us in Southern California. That attraction is part of why we love partnering with Plant Depot, a plant nursery and home decor store. This family-owned business is a local favorite for people who want to beautify their homes, …
Adding signage to your Orange County, California business serves a few key purposes, including helping passers-by to identify the office building and making it easier for visitors to find their way around. Company signage can also boost employee morale and create a professional image, which is exactly what Starfish Signs & Graphics can help provide. Our graphic design business can …
There are dozens of business sign types that you can use to attract more customers and direct them to pertinent information and assistance. Business signs are a wise investment capable of increasing brand awareness by nearly 50% and purchases by roughly 30%. Customer experience and loyalty also increase just by adding a business sign. Not sure which business sign …
Did you know that the first signs of marketing were a cave painting in 4200 B.C.? Marketing has evolved in many ways, from traditional media, such as signs and billboards, to social media and blogs. Along the way, businesses have gotten creative with business sign ideas to capture the attention of potential customers. Continue reading below, and we will guide …
Digital signage is a form of electronic signage that uses display technologies such as LCD, LED, projection, and more to display information to passersby. This information can be fixed, such as a restaurant menu or business hours, or static, such as the weather report for a surf shop or a greeting that changes in front of a school. Digital signs …
In the first version of this article, we discussed all of the ways that proper signage can help your customers adapt to the challenges of social distancing during COVID-19. Preventing the spread of the virus isn’t the only concern your business is likely facing during this time. In addition to the global health threat of the current pandemic, there are …
Have you ever had this happen to you? You’re driving down a road you’ve driven a thousand times and all of a sudden, you see it. An eye-catching sign on a business you’ve never seen before. What was it about that sign that made it stand out among all the others that fade into the background? Why did that one …
Your sign is a very valuable tool for helping customers find, visit, and remember your business. According to a study by Signs.com, 35% of people who pass by your business wouldn’t know you existed without your sign. And the same report notes that sales revenue increases by an average of 7-15% when adding a larger storefront wall sign or a …
Your logo, your exterior signage, and your advertising play a large role in branding your business and giving it credibility and memorability. But one of the most important and most often overlooked ways to connect your office to your clients is your lobby or reception area. When a client walks into your office, your lobby signage is their first experience …
Attracting customers on foot takes a totally different approach than attracting customers driving in cars. For one thing, people in cars are passing at a high rate of speed, so there is little time for subtlety and fine print. For another thing, people in cars are seldom very close to the physical businesses when driving on the road, so signs …