There are dozens of business sign types that you can use to attract more customers and direct them to pertinent information and assistance. Business signs are a wise investment that can increase brand awareness by nearly 50% and purchases by roughly 30%. Customer experience and loyalty also increase just by adding a business sign.
Not sure which business sign type is best for your business? Keep reading below to learn more about each business sign type and why they are useful.
Pylon Signs
Pylon signs are large signs that onlookers can see from far away. Hotels, gas stations, restaurants, and shopping centers are most likely to use these signs along highways and busy areas. The freestanding sign is supported by a post or two and is great for promoting a single business or several.
Awnings
Awnings, also known as illuminated awnings or lighted canopy signs, are a cost-effective sign that any business can use to draw attention to their business. For the best results, place awnings at the front of your business.
Monument Signs
Monument business signs are freestanding, permanent signs that are perfect for businesses that want to keep a low profile. These signs are great for any type of business, as most monument signs clearly mark a business’s location for customers to find. Furthermore, residential companies, churches, and shopping centers often use monument signs.
Dimensional Signs
Dimensional sign letters are made of letters customizable in size and depth. Businesses can choose to light them up with neon or LED lights. These signs work well anywhere and can be used indoors or outdoors, or as part of the walls and windows of your business.
Wayfinding Signs
If your business is located in a hard-to-find location or has multiple directories, you can help customers with wayfinding signs. Many hospitals, shopping centers, and courts use this as a straightforward way to guide visitors to their locations. You can enhance this business sign’s overall use by adding maps or interactive features to help people find the right place.
Electronic Signs
Electronic signs are one of the few signs that are hard to miss. These signs are most helpful for businesses that want to alert customers to new information. Additionally, the bright lights are especially effective at night.
Electronic signs allow you to easily change messages, making it one of the more versatile signs. Many businesses also use electronic interior signs.
Vehicle Signs
You can also attract customers on the go by taking advantage of vehicle signs. This is one of the many business sign types you can use to attract more attention, as it is a moving form of advertisement rather than a stationary one. Eyes are drawn to movement, so promoting your business while on the move attracts more viewers.
Find the Best Business Sign Type for Your Company with Starfish Signs and Graphics
Business sign types can help you increase profits by attracting new customers. They are also great at helping you retain a larger customer base. If you need a business sign, whether indoors or outdoors, start a quote online with Starfish Signs and Graphics or contact us at (949) 354-6393 today.