Your logo, exterior signage, and advertising play a major role in branding your business and building credibility and memorability. But one of the most important and most often overlooked ways to connect your office to your clients is your lobby or reception area. When a client walks into your office, your lobby signage is their first experience with your brand and your company. This is when clients make their first major decision, perhaps subliminally, about the way they feel about your brand. Whether you want to come across as hip, traditional, edgy, fun, experienced, or anywhere in between, an illuminated lobby sign is a great way to present your brand.
Types of Sign
Halo-Illuminated Lobby Signs
Used on either individual letters and logos or around an entire sign as a whole, halo-illumination draws attention to your sign by casting a halo of light onto the wall behind the sign. This type of signage works for all types of businesses, and it helps draw attention to the sign.
Reverse-Cut Push-Through Signs
These types of signs create a three-dimensional effect. Illuminated from inside, the lettering or logos are cut out of the sign face and replaced with a translucent material that protrudes through the sign face, and is highly legible and easily distinguished, even from afar.
Combination Sign
You don’t have to choose either halo illumination or push-through signs—you can have both if you wish. You can also add illuminated lettering or logos in the middle of the sign, with a halo on the wall behind it.
Benefits
Energy Efficient
Our illuminated lobby signs are illuminated using the latest in LED lighting technology. LEDs are extremely energy efficient and long lasting, meaning that while you will be grabbing the attention of your guests, you will still be limiting your carbon footprint, minimizing waste, reducing maintenance costs, and keeping your energy bill low.
Attention Grabbing
Studies show how light and contrast affect human visual perception. Using both light and contrast on your lobby signage applies these neuroscience principles to draw your guests’ attention directly to your beautiful, illuminated lobby sign.
Fully Custom and Personalized
No matter what you have in mind for materials—aluminum, stone, wood, acrylic, glass, anything else—we’re equipped to make your vision a reality. No two clients are alike, and for us, no two signs are alike. You don’t need to know exactly what you’re looking for either–our team of expert designers will talk you through the options to maximize the impact of the sign and help you leave a lasting impression on your guests.
Let’s Get Started!
Are you interested in learning more about illuminated lobby signs, or any other type of custom signage or graphic solution for business? Schedule a time to chat with our expert designers about your signage needs and vision. Custom signs are our passion, and we’re eager to help you.

