What is Environmental Graphic Design?

Environmental graphic design embraces a variety of design types. Many industries play a role in environmental graphic design, including graphic design, architecture, interior design, and, sometimes, landscaping and industrial design. Environmental graphics can assist with wayfinding, communicating identity and information, and shaping a business’s visual aesthetic. In our line of work, environmental graphic design means we are not just creating …

What’s In a Sign? Top Business Sign Design Tips

Have you ever had this happen to you? You’re driving down a road you’ve driven a thousand times and all of a sudden, you see it. An eye-catching sign on a business you’ve never seen before.  What was it about that sign that made it stand out among all the others that fade into the background? Why did that one …

Orange County Sheriff’s Department Ribbon Ceremony

The new Orange County Sheriff’s Department located in Lake Forest California had its ribbon cutting ceremony on May 13th 2015. The event was attended by several City Council members, community residents, business persons, and of course Sheriffs and Deputies. This new Sheriff’s Department substation will serve the cities in South-East Orange County, including Rancho Santa Margarita, Foothill Ranch, Mission Viejo, and Lake …

Impacts of Colors

Did you know that colors have personalities?  Have you thought about how the colors in your building, lobby signs, and graphics influence your customers’ perceptions of you and influence their buying decisions?  Take a look at the color chart shown below, and then let’s talk further about specific business types. Take a look at the many brands at the bottom of …

logo design, window vinyl, window graphics, san clemente

Building A Brand Is Anything But Basic

If you ever catch yourself looking at advertisements while driving down the road, you may notice each ad is usually signed with the company’s logo. The logo is a small graphic gem, a visual representation of what the company stands for and what it offers its customers. The Business of Branding Creating a successful logo is one of the great …