The FIFA World Cup has transformed more than just stadiums. Across Southern California, businesses, hotels, and public spaces used signage to welcome fans, celebrate the tournament, and create memorable experiences. From watch party banners at neighborhood sports bars to window graphics, storefront displays, and rooftop inflatables, the region came alive with the energy of the world’s biggest sporting event.
While most of these graphics are designed to catch fans’ attention, some of the most impactful installations have happened behind closed doors—inside the spaces where teams prepare for the world’s biggest stage!
Creating a Restorative Environment
Long before the first whistle, national teams establish temporary headquarters where players, coaches, trainers, and staff can focus entirely on performance. These environments needed to be highly functional and organized, while still creating a calm, restorative atmosphere that supports recovery.
Creating that kind of environment requires thoughtful design and intentional branding that balances the needs of the project with the conditions of the space.
Starfish Signs & Graphics recently had the opportunity to help transform space at The Ritz-Carlton, Dana Point into a temporary home for the U.S. Men’s National Team.
Immersive Branding
Rather than relying on temporary banners or simple directional signs, the goal was to create an immersive branded environment. The space featured a large three-dimensional USA crest, dimensional brushed aluminum branding elements, custom privacy vinyl, and wall murals that subtly carry the team’s identity throughout the property.
One of our favorite elements was designing custom graphics for the Ritz-Carlton’s iconic arched windows. The murals were engineered to fit the architecture perfectly while remaining readable from both inside and outside the building.
An Exciting Atmosphere
Projects like this remind us that signage isn’t just about helping people find a place—it’s about shaping an experience and, in some cases, a home away from home.
Whether it’s a neighborhood restaurant inviting fans in to watch a match together, a retail storefront showcasing the latest World Cup merch, or a private headquarters preparing elite athletes for competition, every sign contributes to the atmosphere surrounding an event that captures the world’s attention.
We are proud to have supported the USMNT’s run in the 2026 World Cup!