Digital signage is a form of electronic signage that uses display technologies such as LCD, LED, projection, and more to display information to passersby. This information can be fixed, such as a restaurant menu or business hours, or static, such as the weather report for a surf shop or a greeting that changes in front of a school. Digital signs …
How Signs Can Save Your Business During COVID-19, Part II
In the first version of this article, we discussed all of the ways that proper signage can help your customers adapt to the challenges of social distancing during COVID-19. Preventing the spread of the virus isn’t the only concern your business is likely facing during this time. In addition to the global health threat of the current pandemic, there are …
What’s In a Sign? Top Business Sign Design Tips
Have you ever had this happen to you? You’re driving down a road you’ve driven a thousand times, and all of a sudden, you see it. An eye-catching sign on a business you’ve never seen before. What was it about that sign that made it stand out among all the others that fade into the background? Why did that one …
Illuminated Building Signs Help Your Business Stand Out
Your sign is a very valuable tool for helping customers find, visit, and remember your business. According to a study by Signs.com, 35% of people who pass by your business wouldn’t know you existed without your sign. And the same report notes that sales revenue increases by an average of 7-15% when adding a larger storefront wall sign or a …
Give Your Business Character with an Illuminated Lobby Sign
Your logo, exterior signage, and advertising play a major role in branding your business and building credibility and memorability. But one of the most important and most often overlooked ways to connect your office to your clients is your lobby or reception area. When a client walks into your office, your lobby signage is their first experience with your brand …
Blade Signs Help Customers on Foot Locate your Business
Attracting customers on foot takes a totally different approach than attracting customers driving in cars. For one thing, people in cars are passing at a high rate of speed, so there is little time for subtlety and fine print. For another thing, people in cars are seldom very close to the physical businesses when driving on the road, so signs …
How Can You Attract More and Better Tenants to your Property?
Property owners are persistently faced with this same struggle. If you are the owner or a property manager of an office building, making your property more attractive to tenants sounds like an expensive undertaking. But assuming you don’t have the budget for a full remodel or renovation, here are some affordable, custom solutions to make your property more attractive to …
3 Exterior Signs to Reel in Foot Traffic
Persuading passersby to come in and check out your store or service business is no small feat. Considering the types of exterior signs allowed in San Clemente, CA, it can seem daunting. That said, our graphic artists routinely work with local business owners who need these signage products. Here are some examples of displays that they have found useful. Handcrafted …
What Role Do Signs Play in the Rebranding Process?
Rebranding is an art as well as a science. In simplest terms, the process refers to the display of the visual change of a company’s known signage in a manner that hints at a change in the internal workings as well. Companies change their logos and sometimes their names in the process. In some cases, the changes are subtle and …
Gu Ramen Taps & Tapas Receives Classic Sandblasted Sign in Laguna Beach
You’ll find Gu Ramen Taps & Tapas at 907 South Coast Highway. This restaurant has transformed ramen into an art form. When noodles are not your taste, try the tapas featuring crispy calamari, spicy pork salad or crispy soft shell crab. To make sure that hungry guests would find this business, the management team contacted Starfish Signs & Graphics for …
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