Business Sign Types: Each Type and How to Use Them

There are dozens of business sign types that you can use to attract more customers and direct them to pertinent information and assistance. Business signs are a wise investment that can increase brand awareness by nearly 50% and purchases by roughly 30%. Customer experience and loyalty also increase just by adding a business sign. Not sure which business sign type …

Bring Your Business to Life With Lobby Signage

Lobby signs are sometimes called ‘Impact Signs’ because of their importance in setting an initial tone for clients, guests, and employees.  Effective lobby signs can convey professionalism, competence, creativity, or whatever you want visitors to feel as they first enter your space. Although these initial perceptions happen on a subliminal level, they still play an effective role in your overall …

What’s In a Sign? Top Business Sign Design Tips

Have you ever had this happen to you? You’re driving down a road you’ve driven a thousand times, and all of a sudden, you see it. An eye-catching sign on a business you’ve never seen before.  What was it about that sign that made it stand out among all the others that fade into the background? Why did that one …

Give Your Business Character with an Illuminated Lobby Sign

Your logo, exterior signage, and advertising play a major role in branding your business and building credibility and memorability. But one of the most important and most often overlooked ways to connect your office to your clients is your lobby or reception area. When a client walks into your office, your lobby signage is their first experience with your brand …

Design Considerations and Selection of Materials for Lobby Signs

Lobby signs are very effective for branding your reception area, lobby, or building entrance.  Properly done, they provide immediate impact and create a specific impression in the mind of your clients, visitors and employees.  The impact and objective may vary depending on the nature of your business, but in general, businesses want to communicate a message of trust, professionalism and …

illuminated brushed aluminum high impact lobby sign

Creating That Critical First Impression with A High Impact Lobby Sign

We all know the importance of first impressions. Increasingly, researchers are identifying the critical subliminal factors that influence our first impressions. Many of these factors apply when designing and fabricating a high-impact lobby sign.  When visitors first enter your reception area, office suite, lobby, or medical office waiting areas, what are the subliminal cues that impact their thoughts about your …