Did you know that colors have personalities? Have you thought about how the colors in your building, lobby signs, and graphics influence your customers’ perceptions of you and influence their buying decisions? Take a look at the color chart shown below, and then let’s talk further about specific business types.
Take a look at the many brands at the bottom of each color bar and see if the words above describe those brands. You will notice that many of the logos will reflect at least one or more of those words. Now take a look at your business brand. What colors are used for your business brand? Do the colors in the chart describe your type of business?
Using Representative Colors
SafePark business has chosen the color Green to represent its focus on nature and the outdoors. Green is a great way to advertise a business that uses eco-friendly products. Green is a good color to use to make your business stand out in a crowd. To complement the Green color on this van, there are images that show more of what this business actually does.
The Starfish logo has a good color choice. From the color chart above, our logo can be perceived as a company that is optimistic, social, motivated, full of new ideas, and much more. Colors play an important role in standing out and being recognized.
The front of the truck is red, a good choice for a natural food color that can represent a variety of fruits, such as cherries, strawberries, and watermelon. The image on the van adds to the color, showing the actual fruit arrangements for sale. The combination of the color and the image is a great way to advertise on a vehicle wrap.
Contact us now to schedule a free consultation with a Starfish designer, to learn more about how your business can use color to stand out in a sea of competition.