What’s In a Sign? Top Business Sign Design Tips

Have you ever had this happen to you? You’re driving down a road you’ve driven a thousand times, and all of a sudden, you see it. An eye-catching sign on a business you’ve never seen before.  What was it about that sign that made it stand out among all the others that fade into the background? Why did that one …

Directional Signs for Medical Facilities

Signage at medical facilities is key to making everything run smoothly. It may be easy to overlook, because effective medical signage works so intuitively that you might not even notice it. But when you consider the factors that drive the function of many medical facilities—emergencies and urgent situations that involve rushing to get patients and personnel to the appropriate places; …

Give Your Business Character with an Illuminated Lobby Sign

Your logo, your exterior signage, and your advertising play a large role in branding your business and giving it credibility and memorability. But one of the most important and most often overlooked ways to connect your office to your clients is your lobby or reception area. When a client walks into your office, your lobby signage is their first experience …

Motivational Office Signs Support a Positive and Creative Culture

Most businesses think of signage primarily as something that draws in potential customers. And for good reason. Using your signage to attract business is a major key to your company’s success. However, there is another often forgotten use for signage and graphics that can be very helpful to a business: creating a positive and motivating environment. Displaying custom motivational and …

Attract More Customers to Your Retail Business with High Quality, Visible Signage

When is the last time you thought about the importance of your retail signage? Creative, effective, high impact signage is critically important to the success of your retail business.  Signs that are clearly visible to people passing your location, such as from sidewalks for pedestrian traffic, or highways for vehicular traffic, can make a huge difference in your success and …

Is Your Building Compliant with California’s New Gender-Neutral Restroom Signage Law?

As of March 1, it is the law in California that all single-user toilet facilities in any business or public accommodation space or government building must be identified as “all-gender” facilities. According to the law, a single-user toilet facility is a toilet facility with no more than one water closet and one urinal, with a locking mechanism controlled by the …

Design Considerations and Selection of Materials for Lobby Signs

Lobby signs are very effective for branding your reception area, lobby, or building entrance.  Properly done, they provide immediate impact and create a specific impression in the mind of your clients, visitors and employees.  The impact and objective may vary depending on the nature of your business, but in general, businesses want to communicate a message of trust, professionalism and …