Lobby signs are sometimes called ‘Impact Signs’ because of their importance in setting an initial tone for clients, guests, and employees. Effective lobby signs can convey professionalism, competence, creativity, or whatever you want visitors to feel as they first enter your space. Although these initial perceptions happen on a subliminal level, they still play an effective role in your overall branding strategy.
Lobby signs can significantly impact a business because they set the tone for visitors to your facility. A well-planned, well-executed lobby sign can create a welcoming first impression, set your business’s vibe, and provide helpful guidance so folks can easily find their way.
Lobby signs come in many different shapes and sizes and in a variety of materials. They range from temporary vinyl signs advertising upcoming events to highly customized dimensional lettering with LED illumination behind the reception area.
Every business has different needs, so the range of signage options is as broad as the imagination allows. Let’s review some of the most popular lobby and directional signage design options.
Logo Signs Boost Your Brand
In an era where branding is everything, big, bold, unique signs that showcase a company’s logo are the order of the day. Whether a business is the sole occupant of the building or leases a floor or two, they want people to know.
With a wide variety of custom signage options, you can create a gorgeous lobby sign that elegantly displays your company name, logo, and tagline and positions your brand right off the bat. Signs can be made of any material, including acrylic, glass, metal, or wood, and include interesting dimensional elements that will show off your brand. We can also help you illuminate your signs for maximum visual impact, even when the building lights are off.
Welcome Banners Greet Your Guests
Church lobbies are a great place to display welcome banners. These are usually made of vinyl and can hang from the ceiling or be displayed on a roll-down display stand.
Vinyl lobby signs are inexpensive, making them easy and cost-effective to switch out. Organizations use these banners to welcome guests, advertise guest speakers, and also to promote monthly sermon series.
Businesses can also use vinyl lobby signs in any industry to promote a special event. When a company frequently changes messages for visitors, vinyl lobby signs are an excellent solution.
Building Directory Signs Display Your Vibe
Whenever we enter the lobby of an office complex, we immediately look for a receptionist area or a building directory display sign. The directory sign lists the names and locations of all the businesses in the building.
Directory signage can also creatively showcase the unique businesses that occupy a building. And don’t think that directory signs need to be all function and no fun. Building signs can be creative and show off the vibe of the businesses in your building.
Directional signs often comprise metal engraved plates attached to wood, Plexiglass, or metal boards. They are usually mounted on walls near elevator banks, or you may notice lobby directory signs on metal poles at the building entrance. Rest assured, you have plenty of options to choose from.
Reception Signs Make an Impression
If a building has a receptionist or front desk area, it will have some form of signage indicating where to seek assistance. Depending on the office’s prestige, it may be something other than a desk plate that reads “Receptionist.”
Some reception areas include a half wall around the desk where the receptionist or security personnel sit, providing ample space to announce the space’s purpose, such as receptionist, security, welcome center, or other.
The reception area also provides a significant opportunity for visually impactful lobby signs and directional signs that guide your visitors and reinforce your brand.
Signs and Graphics Add Personality
Signs and graphics in a lobby can be used to provide more than directional assistance; they can proudly display your company’s mission and vision statements or your commitment to safety, quality, and customer service for all your customers and employees to see.
Wall graphics can also be more abstract in nature, acting as a conversation piece, and can be carefully chosen to complement your office decor or even provide a visual timeline of your company history.
Some functional purposes of a wall graphic in a business office setting include aiding wayfinding and showing different waiting areas in a lobby. For example, in a pediatrician’s office, wall graphics may separate healthy and sick patients in the waiting room so parents immediately know which waiting area their children should go to.
Directional Signs Guide the Way
Last but not least are lobby directional signs. These include signs for bathrooms, elevators, cafeterias, stairs, and other places or things people are looking for. Directional signs are common when a lobby has no receptionist or sees heavy traffic.
These lobby navigational signs will be among the most-viewed signs in your building. When we design your lobby signs, we will work with you to ensure they strike a balance between serving a practical function and creating a welcoming, on-brand first impression for your business.
Are You Ready to Jazz Up Your Lobby?
At Starfish Signs, we design, create, and install lobby and directional signage that is both beautiful and effective. Our team of experts will help you choose the right materials, including unique options you may not have considered. We will work with you to design a lobby sign to fit your brand and your budget that you will be proud of.
Contact our team to get started.