From First Impression to Lasting Impact: Why Lobby Signs Matter

Picture shows a white wall (with a gray couch set against it) - on the wall is a mounted illuminated sign that reads "KellerWilliams Luury International"

When you step into a business’s lobby, what’s the first thing you notice? Is it the sleek modern furniture, the friendly receptionist, or perhaps the striking logo prominently displayed on the wall? That sign is more than a decoration. It’s a powerful branding tool that makes a lasting impression. 

Welcome to the world of lobby signs, where every detail matters and every sign tells a story.

Lobby signs serve multiple purposes, from establishing a brand identity to providing directional information for visitors. They can range from simple logo plaques to elaborate illuminated displays, depending on the needs and style of an organization or business. And with the right placement – and the right design – a lobby sign can quickly go from serving a basic purpose to benefiting your business as a whole.


Establishes your Brand

Your lobby sign is more than just art on a wall. It’s a visual representation of your brand identity. It’s the first thing visitors see when they enter, providing an instant, subliminal impression of your company. A well-designed lobby sign instantly communicates characteristics like professionalism, reliability, and attention to detail.

Reinforces your Logomark 

Photo of a black lobby wall, with a white lobby sign - the word 'Epsilon' is mounted in a white boxed outline

Your logo is the cornerstone of your brand identity, and your lobby sign is the perfect way to showcase it. Whether it’s a sleek metal plaque or a brightly illuminated display, your logo will be front and center, reinforcing brand recognition and leaving a lasting impression on visitors.

Showcases your Brand’s Tone

Lobby signage is also an opportunity to express your brand’s personality. Whether your company culture is formal, informal, or fun-loving, the type of sign you choose can reflect and amplify that tone, setting expectations for and creating a memorable experience for visitors.

Advertising for Passersby

Lobby signage doesn’t just benefit visitors; it also serves as a form of advertising for those passing by your premises. A striking lobby sign can catch the eye of potential customers or clients, drawing them in and piquing their curiosity about your business.


Photo of a corner of a lobby - behind a black desk is a mounted sign that reads "Freedom Innovations"

When it comes to lobby signage, the choice of materials is crucial in achieving the desired aesthetic and functionality. Whether illuminated or non-illuminated, a wide variety of materials are available to choose from, each with unique properties and visual appeal.

Internal Illumination

If you opt for an internally illuminated sign, LEDs are the go-to choice for energy efficiency and brightness. These signs are often fabricated as channel letters, either face-illuminated for maximum visibility or halo-illuminated for a subtle, elegant effect.

Non-Illuminated Options

The options for non-illuminated letters and logos are virtually endless. Materials such as foam, wood, PVC, acrylic, and aluminum offer versatility and durability, allowing for a wide range of creative possibilities. Acrylic, in particular, is a popular choice for its balance of cost, weight, and appearance, especially when painted to match your brand colors.

Other Considerations

Photo shows a simple lobby sign  - the sign reads "Hansen" and the H is a fancy red font while the rest of the word is a simple black font

Depth is another important consideration when choosing lobby signage. While some clients prefer a sleek, 2-dimensional look, others may opt for more depth and dimensionality. This can be achieved through the thickness of the materials used and the use of standoffs and spacers to mount the sign off the wall. Factors such as cost, weight, and potential shadowing effects should also be taken into account when selecting the right signage for your space.

Ready to make a lasting impression? Contact Starfish Signs today and let our team create the lobby sign that sets your brand apart!