Clear Solutions is in the business of fluid handling products and related filtration devices. Catering largely to engineers and corporate clients in the industrial sector, the business also works with utilities, the food and beverage industry, and oil and gas companies. Wanting to brand their business with a lobby sign that would be as innovative as their business niche, the company’s management team contacted Starfish Signs & Graphics for assistance.
Clear Acrylic for Clear Solutions
Loyal readers of this blog already know that we specialize in branding with a multi-faceted signage approach. When it is difficult for a company to find the signage that bespeaks its niche and marketing message, we are usually the experts they call in. In this case, we consulted with the company’s management team and decided on an acrylic lobby marker.
Acrylic panel logo lobby signs are an excellent way to get your branding message out. The medium’s versatility does not disappoint and lends itself to a broad range of design approaches. For Clear Solutions, we began with a clear acrylic panel, adding dimensional letters that spell out the company’s name and display its logo. We customized the coloration to match that found on the website. In addition, we spelled out the niche detail. We installed the marker with brushed aluminum offsets.
Visually Striking is a Need (not a want)
You cannot afford to compromise on the visual appeal of your signage. Could this business have gone with a standard marker? Sure! But would it have been as suitable for branding the company? Probably not. The trick here is to do more than just look at how a business sets up its lobby.
Sure, we go in and do a site survey. We measure the focal wall and consider the use of colors and textures. Then, we go one step further. We educate ourselves on the nature of our client’s business. We learn about the products and the business model. It is only by taking the extra time to do so that we can adequately suggest a signage solution for a company’s branding needs.
When you install the right type of marker, you set the stage for consumer expectations. They quickly grasp your approach to your chosen field and form an opinion of your company by consciously and subconsciously taking in the messages you send through your signage. In so doing, you make your sales team’s jobs much easier. Customers want to understand your business approach and are far more ready to sign on the dotted line when they form their expectations early in the visit.
Getting Started
Talk to our skilled artists and technicians to find out more about acrylic panel lobby signs. Of course, we also work with a broad range of other signage materials, including foam, plastic, PVC, wood, and glass. Let’s see what we can do for your company! Request a quote today