Customer acquisition is the primary focus for the Smart Circle. Meeting revenue goals and building strong brands is not easily achieved via the Internet. It calls for the personal touch. This is why the company champions the establishment of independent corporate distributors that handle the face-to-face aspect of the business. A business model this unique and well-defined calls for a branding approach that aligns with its progressive nature. When the Newport Beach location opened, its management team contacted Starfish Signs & Graphics to help it stand out.
Interior Vinyl Cling and Exterior Bronze Plaques for Newport Beach, CA
Privacy is a big deal in this business. In addition to keeping unwanted eyes out, it helps clients and staff members to focus better on the best ways to reach private and commercial customers. Making your windowpanes look as though they were frosted at the glass shop is a major goal that our graphic designers strive to achieve. In the case of the Smart Circle, the resulting look was exceptionally well done.
Is Your Exterior Signage as Unique as Your Business Model?
Blending in is great when you want to fit right into the strip mall setting. Yet when you have a business model vastly different from your competitors’, you will not make a big splash by fitting in. No! Standing out is the name of the game, and we can help.
The building signage, too, needed to stand out. After all, a unique business model calls for an exterior marker that can keep pace. The client selected a bronze plaque that displays the company’s name and logo in an unusual and distinctive manner. Adding it to the façade required changing the flora growing on the brick wall. Cutting out a circle – what else? – to fit in the plaque was the ideal display setup. The plaque’s backdrop texture enhances the beauty of the polished components.
- Material selection. What is the material selected by your competition? If acrylic-clad foam is the norm, go with metal-clad foam instead. When your competitors use flat-cut acrylic letters, opt for cast plastic letters with prismatic faces instead. In short, fit the niche profile but stand out to consumers.
- Color options. Bright colors are all the rage, but dark colors have their day, too. Properly lit and accessorized, they demand attention simply because they are so unusual. We frequently work with companies that are rebranding to a new look simply because the competition is getting too plentiful. This is one way to stand out.
- Mounting choices. When everyone else attaches their signage directly to the façade, consider the merits of a shingle-style arm-and-hook setup. Grabbing the eye in a sea of wall-mounted markers does not have to be complicated.
Start a Buzz Today
Whether you need a plaque and frosted vinyl window cling or channel letters, our professionals can help. Call us today to discuss the unique signage needs that will make you the talk of the town.